This is an awesome billboard I found in the advertising annual for communication arts magazine. They use the shadows cast from the skewed type to display their product. They are using the sun in a clever way to convey that these chips are made using solar energy or heat. I think it is an awesome design because it is literally outside the box and the sign has a different look at different times of the day which adds alot of variety to a sign that people might get used to.
As a side note... what the eff is CBS doing here? trying to steal the spot light?
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